Tradeshow Benefits

There’s an interesting phenomenon that permeates the air at trade shows—booths full of people clamoring over the newest gadget, the hottest new rock star photographer giving a demonstration or that small company that has a new idea.

There are lots of reasons why a company goes to a trade show, a few being:

  1. Get your products in front of as many photographers as possible in a short amount of time.
  2. Listen to feedback and get new product ideas.
  3. Meet and interview with media contacts visiting the show.
  4.  Sign up new clients or sell a new product.

Perhaps you attended Imaging or WPPI this year; or, perhaps you debated and decided not to. What is the benefit of a tradeshow for a photographer who has been in the business and is already successful?

We asked this question to Kalen Henderson of Studio K and Luke Walker of Clark + Walker. Both Kalen and Luke are photographers at top of their game and studio owners. Both also continue to come back to trade shows to gather inspiration and attend workshops, always looking for that next idea that will help keep them on top.  See what they had to say at Imaging in New Orleans about why they keep returning to trade shows each year.


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