Holiday 2011 Marketing Tips
Ready to start your marketing campaign for the 2011 Holiday season? Feeling overwhelmed? Read on for great tips from the Maine Photographer Coalition holiday round table discussion about holiday marketing. We met Stacey Kane and Michelle Turner, leaders of the Maine Photographer Coalition, at WPPI last year and were thrilled to catch-up with them during the latest meeting. It’s always fantastic to see photographers supporting each other’s businesses and sharing best practices. Here are a few top tips that we learned.
- Clients need a call to action: clients are just like everybody else—sometimes we need a sense of urgency in order to make a purchase. A few ideas are 1) setting a deadline for a percentage off an order; 2) mentioning “limited quantities available”; or 3) limiting the opportunity and adding incentive. For example, “the first five clients to purchase a framed print will receive a free notepad.”
- Increase your winter cash flow: Finding your business short on cash flow this winter? If you are a wedding photographer who has booked sessions for next year, make an offer to your clients such as “the first three clients to pay in full for their wedding package will receive 15% off.” Note: if you take this approach, you must readjust your budget and remember that your cash flow will be reduced next year.
- Be charitable: Create “mini sessions” and offer to donate your client’s sitting fees to one of four charities. It makes you and your clients feel good. Plus, it benefits charitable organizations when they need it most!
- Advertise gifting: Remind your clients that sessions can be great gifts for family. You always have the option to include a free Pinhole Press notepad in the session.
For all of your holiday blog posts and emails, don’t forget that you can use product collages with your images to create a beautifully crafted look and entice your clients with beautiful products. PSD files are found in our media downloads.